eBook: Improving Omni-Channel Marketing Results With A Multi-Touch Measurement and Attribution Model
by Jeff Pearlman
Digital privacy continues to evolve. Understanding the efficacy of your marketing efforts is more difficult now than it ever has been.
Facebook is saying that your campaigns are crushing goals so you’re all set, right?
Not so fast.
To keep up with every digital privacy update and truly understand how your marketing spend contributes to your bottom line, your brand needs to look beyond platform data, beyond the idea that the ultimate source of truth is found in one spot.
Are you struggling to understand how your TikTok campaigns affect over all revenue? Have you ever wondered why Facebook and Google Analytics data rarely match? And, what about the Shopify backend, what’s going on there?!
In this ebook, you’ll learn:
- Why measurement and attribution are so tough right now and how a multi-touch model makes it easier
- The insights you need to develop a multi-touch measurement and attribution model
- How to make the information actionable
Multi-touch measurement and attribution models help you understand the value of your ad spend and the efficacy of your creative efforts. That makes it easier to scale your business and personalize your content. Win/win.
About the author: Jeff is an analytical and creative Digital Strategist with 9+ years of Social Media, Influencer and Content Marketing experience with various brands like Jaguar, Land Rover, Lenovo, Motorola, Ulta Beauty, Malin & Goetz, Teleflora, b New York and Raaka Chocolate – to name a few. He started his career as a copywriter, penning copy for an online sports company where he found his work featured on the back covers of national publications and featured on ESPN Radio. He currently resides in Seattle where he likes to spend as much time outside as possible with his wife and three kids, one of which is a dog.