eBook: A Guide to Creative Assets for Omni-Channel Social Advertising
by Jeff Pearlman
Social media trends change rapidly. New social platforms materialize and then vanish faster than you can watch your favorite Vine — on YouTube, of course.
To keep up with the breakneck evolution of social platforms themselves, and how your audience uses each platform, you’ve likely considered an omnichannel strategy. But the most important part of that strategy is the creative.
Have you thought about how you’ll find the insights you need to align your brand with your audience on each platform? How about how you’ll translate that to creative assets that stop them in their tracks (and get them to add-to-cart).
In this ebook, you’ll learn:
- The insights you need before you can craft bespoke creative
- Best practices that apply across all platforms,
- And what to keep in mind about different ad types when customizing your creative arsenal.
Customized creative is the starting point to generate awareness, convert customers, and make brand loyalists into brand evangelists.
About the author: Jeff is an analytical and creative Digital Strategist with 9+ years of Social Media, Influencer and Content Marketing experience with various brands like Jaguar, Land Rover, Lenovo, Motorola, Ulta Beauty, Malin & Goetz, Teleflora, b New York and Raaka Chocolate – to name a few. He started his career as a copywriter, penning copy for an online sports company where he found his work featured on the back covers of national publications and featured on ESPN Radio. He currently resides in Seattle where he likes to spend as much time outside as possible with his wife and three kids, one of which is a dog.