Drive Demand And Grow Your Business With Loyal Fans

January 10, 2020

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.

Master FB Marketing And Drive Demand – via HubSpot: A business Facebook page creates a public presence similar to a personal profile, so your fans feel connected, while you collect detailed audience insights that drive demand. Facebook has 1.18 billion daily active users, which equates to 5x the population of the United States and 15% of the world population… and it’s still growing. Is your business taking full advantage of Facebook? Learn how to advertise, track, and master Facebook marketing with this guide.

Facebook Ad Offers That Will Attract More Business – via Entrepreneur: There are six proven Facebook Ad offers that have worked across the board in multiple industries. Using one or more of them will grow your business, without the need for guesswork. Coupons, sweepstakes, and blogs require the least commitment of the list, while creating a video that leads to your product sales page requires the most commitment – but all are incredibly effective! Check out this list of Facebook strategies and begin growing your business today.

Facebook Puts A Halt On Racial Targeting – via Mashable: Previously, Facebook allowed advertisers to target and exclude users based on race. This capability has been removed following investigations that uncovered how easy discrimination became with the unenforced feature. Algorithms have been used to detect and disable ethnic affinity marketing, which creates subgroups of users based on what cultural group Facebook thinks they are. Check out this article to see what safeguards are protecting against the abuse.

More Articles

The Art of Meta Ads: Creative Techniques for Impactful Campaigns
Digital Marketing
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E-Commerce Marketing
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Paid Media
April 19, 2024
The Art of Meta Ads: Creative Techniques for Impactful Campaigns
With the average user scrolling away from content in less than 2 seconds, creating Meta ads that not only grab attention but convert that attention into meaningful engagement has never been more challenging—or more important.  Given the brief interaction time, each creative decision in your Meta ads—from the imagery and headlines to the ad text itself—must be meticulously crafted to resonate with the intended audience.
How To Use Multi-Channel Attribution Tools To Optimize Ecommerce Performance
Attribution
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E-Commerce Marketing
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Email Marketing
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Paid Media
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Retention
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SMS Marketing
April 17, 2024
How To Use Multi-Channel Attribution Tools To Optimize Ecommerce Performance
Multi-channel attribution, unlike single-channel or platform-specific analytics, provides a holistic view of your customer's journey, tracing the path across multiple touchpoints and platforms before a conversion occurs. This method acknowledges that in today's digital ecosystem, consumers interact with a brand through social media ads, search engine marketing, email campaigns, direct visits, and more—before making a purchase decision.
Marketing Efficiency Ratio: Strategies for Smarter Spending
Attribution
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E-Commerce Marketing
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Paid Media
April 11, 2024
Marketing Efficiency Ratio: Strategies for Smarter Spending
As the ecommerce industry evolves and the complexity of online marketing expands, a new metric has emerged as a leading indicator of brand success: Marketing Efficiency Ratio (MER). For ecommerce brands navigating the high-stakes terrain of digital advertising, understanding MER has never been more important.