Build Your Brand With Cornerstone Content

December 20, 2019

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.

Create An Amazing Cornerstone Content Piece – via WordStream: Are you familiar with cornerstone content? It is a high-value, foundational piece of content that will help you build traffic and brand awareness by showing your audience what you can offer. Its main goal is to create a positive first impression, so people will remember and come back/convert to your brand. This guide will assist in developing a strong cornerstone content piece that will drive value for your business.

Get Familiar With The Facebook Algorithm– via Buffer: If you use Facebook marketing, it is important to have a clear understanding of the Facebook algorithm. The Facebook algorithm attempts to make sense of what posts are displayed on your news feed, despite numerous questionable factors. Look into this guide to see what goes into the formulas of the Facebook News Feed, and understand how your Facebook posts get viewed.

Tools To Assist You This Holiday Season– via Facebook Business: Placing your best creative in an environment that will allow it to cut through the noise is more important than ever during the quickly approaching holiday season. Facebook has introduced two new tools that will assist in identifying what works best in each placement and assigning different versions of the ad to each environment. Dynamic creative and asset customization will help you learn, deliver, and ultimately optimize your ad spend.

Strategies To Increase Your Conversions– via AdEspresso: A hyper-specific audience that resonates with your offer, and ad copy paired with creative are only a fraction of what your business needs for increased conversions. Successful advertising on Facebook requires specific, data-driven steps to get a good conversion rate and see better returns from your ads. Check out these case studies to see what strategies you should implement for success.

More Articles

How To Use Multi-Channel Attribution Tools To Optimize Ecommerce Performance
Attribution
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E-Commerce Marketing
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Email Marketing
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Paid Media
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Retention
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SMS Marketing
April 17, 2024
How To Use Multi-Channel Attribution Tools To Optimize Ecommerce Performance
Multi-channel attribution, unlike single-channel or platform-specific analytics, provides a holistic view of your customer's journey, tracing the path across multiple touchpoints and platforms before a conversion occurs. This method acknowledges that in today's digital ecosystem, consumers interact with a brand through social media ads, search engine marketing, email campaigns, direct visits, and more—before making a purchase decision.
Marketing Efficiency Ratio: Strategies for Smarter Spending
Attribution
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E-Commerce Marketing
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Paid Media
April 11, 2024
Marketing Efficiency Ratio: Strategies for Smarter Spending
As the ecommerce industry evolves and the complexity of online marketing expands, a new metric has emerged as a leading indicator of brand success: Marketing Efficiency Ratio (MER). For ecommerce brands navigating the high-stakes terrain of digital advertising, understanding MER has never been more important. 
Maximizing Customer Lifetime Value with Klaviyo
Email Marketing
April 8, 2024
Maximizing Customer Lifetime Value with Klaviyo
Maximizing Customer Lifetime Value (CLV) is a pivotal strategy for ecommerce brands aiming to thrive and sustain growth, but tracking and maximizing it can be difficult. Klaviyo has emerged as a transformative tool in maximizing customer lifetime value through email and SMS marketing, redefining the way brands communicate with and understand their customers.