Targeting Tactics REACH vs QUALITY

A solid content strategy is an important top of funnel strategy for generating awareness and creating a positive first impression in the digital landscape.

With internet users frequently sharing their personal data and web cookies with every click, digital marketers and businesses have been able to gain invaluable insight into their potential consumers and offer solutions tailored to their personal needs. This might all be about to change.

Snapchat has taken the entire world by storm, having drawn in millions of users thanks to its quirky filters and unique approach to how online interactions should be.