What Does Facebook And Data Security Mean For Marketers?
After the Cambridge Analytica data privacy story, Facebook has been in the news a lot lately. Mark Zuckerberg, Facebook’s CEO, recently faced some time in the media spotlight when it was revealed that a London-based firm called Cambridge Analytica may have misused the data of around 50 million Facebook users.
Facebook Updates Its Data Policies
As the first steps in their plan to police the social network data better, Facebook announced the following:
“We will restrict developers’ data access even further to prevent other kinds of abuse. For example, …we’ll require developers to not only get approval but also sign a contract in order to ask anyone for access to their posts or other private data.”
Another step was making it easier for users to adjust their privacy settings. “We’ve also cleaned up outdated settings so it’s clear what information can and can’t be shared with apps,” they posted.
These were announced as just the initial steps of tighter security and privacy measures the social network will be taking.
Actionable Tips For Marketers
Successful marketers know that, when used correctly, Facebook Analytics can be a very powerful tool. In light of these new developments, here are some things to remember:
A Wealth Of Insights
We all want to grow your audience and look for ways to do that better. But rather than looking for more personal data on your readers in order to attract them, you can use what is already available.
For example, stay abreast of your Page’s Insights. Through this tool, you can find out where your audience came from, and where they go after noticing your product.
On this Page, you can still glean good facts: Facebook will keep you notified of a post’s targeting, reach, engagement, and more specifics such as where your audience is coming from.
When you know which strategies are working to drive more engagement, you can focus on better results. For example, you may find from the statistics of your last five posts that you get more reactions from posted videos rather than quotations or links. So then you focus more time on making better, more attractive videos.
Curating Better Content
On the “Pages to Watch” section, you can also stay abreast of your competition. If you follow industry trends, you’ll notice how other similar businesses are faring in comparison, and then up your game.
The best thing for social media marketers to do is provide more value; exchange more meaningful data. Useful marketing solutions will result in happier customers and bigger dividends. Facebook has made smarter changes to make everyone happier and feel more secure, and you can use this to your advantage, too.