Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.
Businesses May See Big Hit With Facebook Changes – via Entrepreneur: Facebook has recently announced a major News Feed change, intended to improve users’ mental health. Once again, the social media platform is changing up its ranking algorithm to show more posts from friends, and less from businesses, brands, and media organizations. Pages posting content that people don’t generally interact with will see the most significant drop in engagement – check out this article for more details on the change.
Why You Should Start Testing Your Paid Marketing – via AdEspresso: The ultimate goal of paid marketing is to bring in high-quality customers that will stick around for life. If you feel like you’re wasting money, it may be because you’re not targeting the right paid marketing channels for your company. The best way to find out if you’re successfully doing this is by testing out multiple channels to see what works. Use this as a calculated, systematic guide to experiment with different channels and find success in paid marketing.
The State Of Social Media 2018 Report – via Buffer: The way that consumers are using social media channels is constantly evolving, which means the way that businesses are approaching social media marketing is rapidly changing alongside them. There are key takeaways from last year that will guide this year’s marketing, including opportunities in the messaging space, social media advertising, and consumer engagement. This is your ultimate guide to the latest social media marketing research!