Built for brands doing $10M+ in total revenue. See which of Google's AI features your account is leaving switched off.
Keyword structure, negatives and bidding built around closed revenue, not form fills. Offline conversions from your CRM tell Google which clicks became customers.
Product feeds kept clean as inventory and pricing change, with Merchant Center's AI tools used where they lift click-through.
Asset groups, audience signals and new-customer goals set on purpose, so PMax finds new buyers instead of re-counting existing ones.
Video and Demand Gen that feed the funnel, measured on lift instead of view-through credit.
Built for brands doing $10M+ in total revenue. See which of Google's AI features your account is leaving switched off.
Off Dynamic Search Ads on your schedule, with search-term matching, text customization and final URL expansion each configured on purpose — plus the brand and URL controls most accounts leave switched off.
Conversational formats in AI Mode, where Gemini writes an explainer against the exact question someone asked, plus AI-powered shopping ads as they roll out.
Conversational product attributes in Merchant Center, so your products match how shoppers actually phrase things — plus AI performance insights to read your share of voice on AI shopping surfaces against similar brands.
Asset Studio turns brand guidelines into production creative quickly. The longer job is everything underneath it — the excluded terms, messaging rules, brand filters and policy controls that decide what the automation is allowed to say in your name.
See what Google's AI returned once someone set the inputs.
Performance Max will happily spend a budget on whoever converts cheapest, which for an established brand usually means people who were coming back anyway. This connected hardware brand needed net-new households, not repeat orders. Adquadrant took the brand's own CRM lists, built them into Google's Customer Lifecycle Optimization as separate purchaser and high-value-purchaser segments, and switched the account to optimize toward high-value new customers rather than blended return. New households went from 14% of purchases to 28% year over year, new customers reached 88% of Google-driven orders, and more than half of new buyers converted onto a subscription.
New households as a share of purchases, year over year
Of Google-driven orders from new customers
Of new buyers converting to subscription
Exact and phrase match don't fire on a whole sentence. People increasingly search that way inside Google's AI Mode and other answer engines — asking how a product fits, how long it holds up, how it compares to a named competitor — and a conventional branded keyword build simply never sees any of it. Adquadrant enabled AI Max on this footwear brand's branded search to let Google's models match the brand against conversational intent. In a single month it surfaced 128 branded terms the account had no visibility into, a quarter of them full natural-language questions: a live read on where answer-engine demand is already forming.
New branded terms surfaced in one month
Full natural-language questions among them
Window in which they surfaced
Pier 1's ornament collection was running on plain white product images, the same as everyone else in the category. Adquadrant tested AI-generated seasonal backgrounds built in Merchant Center against those originals, changing nothing else. Click-through rose sharply while return on ad spend and cost per acquisition both held — a clean lift, not a bought one.
Click-through rate, period over period
Return on ad spend and cost per acquisition
Variable tested, so the read is clean
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Google's AI will write your headlines, generate your product imagery and choose your landing pages. Every one of those is a brand decision made at machine speed. As a Premier Google Partner we set the guardrails before any of it runs — and we watch them after it does.
AI Max can generate headlines and descriptions straight from your website. We load the text guidelines, excluded terms and messaging restrictions first, so generated copy stays inside your actual voice.
Brand inclusion and exclusion filters, negative lists and ad-group-level URL inclusion — so final URL expansion sends people to the pages you chose, not any page you happen to own.
Asset Studio turns brand guidelines into production creative. Whether that helps or hurts depends entirely on what gets loaded into it: colors, type, tone, and the things that must never appear.
Ads Advisor flags complex policy violations before campaigns go down and monitors accounts around the clock for suspicious domains and dormant users. We run those alerts as a standing process.
Agentic tools act on their own inside the guardrails you give them, and ask before they do anything bigger. Somebody has to set those guardrails and answer those asks. That is the work — not a switch you flip once at launch.
Customer Lifecycle Optimization
Left alone, Google's bidding pays the same to win a repeat buyer as it does a household that has never heard of you. Customer Lifecycle Optimization is where you tell it the difference — and the only thing it has to work from is the customer data you hand it.
Your segments, built in Klaviyo
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Lifecycle goals, set in Google Ads
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Budget pushed toward net-new households instead of repeat orders
Segment before you sync
Example: bought once, nothing since, 180+ days
First-time buyers, high-value repeat buyers, lapsed customers and loyalty members get built as separate segments, then pushed to Google as separate Customer Match lists. One blended "all customers" upload gives the bidding nothing to act on.
Price the customer, not the order
Example: a first-time household valued above a reorder
Customer lifecycle goals let Google bid higher for a net-new household, chase new customers only, or re-engage lapsed buyers — across Performance Max, Search, Shopping and Demand Gen. We set that value from your real repeat rate, not a default.
Refresh it, or it decays
Example: a weekly sync, not a one-time upload
Match lists start going stale the moment they are uploaded. As a Klaviyo partner we keep the lists feeding Google on the same refresh cadence as your lifecycle email, so the audience Google bids against is the one you actually have this week.
14% → 28%
Connected Hardware Brand · Case Study
New households went from 14% to 28% of purchases once the brand's own CRM segments were built into Customer Lifecycle Optimization. The full numbers are in the case studies above.
See the case study →Every question someone asks on the way to buying is research most brands never see. We collect it — from the query surfaces Google reports, from your converted search terms, from on-site search, and from what your sales and support teams hear all day.
The comparisons they make, the objections they raise and the phrasing they use, before they ever reach your site.
The same words should be in your product copy, your site and your content. Most brands are still writing in category jargon their buyers never say out loud.
When the shift in how your category gets searched is big enough to act on beyond paid, you'll hear it from us. Not before.
We audit what your account is optimizing toward and which AI features are sitting switched off: DSA exposure, conversion actions and values, feed and Merchant Center health, asset coverage, brand and URL controls. New to Google? The same audit, run against your first-party data and catalog. Either way, you see the plan before you commit to anything.
Off Dynamic Search Ads and onto AI Max on your timeline. Conversational attributes into the catalog. Asset Studio into the creative pipeline. Conversion values wired from your CRM so bidding chases margin, and Performance Max pointed at new customers rather than repeat buyers — with the safety and policy controls set before the automation widens.
WorkMagic geo-lift tests establish what Google actually caused, then that incremental truth calibrates the multi-touch attribution you manage by and the media mix model you plan by. Budget moves to what performs — across your site, Amazon and retail.
WorkMagic Official Agency Partner. Smart Bidding optimizes toward the conversions you feed it, then reports its own success. WorkMagic tests what the spend actually caused — and the answer reads across your whole business, not just the Google Ads dashboard.
Geo lift tests measure what Google's AI drove that wouldn't have happened anyway — a causal number, not a model you have to trust.
Lift truth feeds the multi-touch attribution you manage by day to day and the media mix model you plan by. Triangulated, not correlated.
The sales search spend drives on Amazon and in retail that the Google Ads dashboard never reports — so budget moves on total business impact, not just your site.
Agent-run reporting
WorkMagic ships an AI analyst that sits on your data. We give it your goals, your vocabulary and your guardrails, then put it in the channel your team already works in. It arrives before anyone asks, answers in plain language, and hands every decision to a strategist with a name on it.
is when Dynamic Search Ads migrate automatically and new DSA ad groups can no longer be created — the upgrade happens on your terms or Google's (Google)
typical conversion uplift from AI Max for advertisers still mostly on exact and phrase keywords — the all-advertiser figure is +14% (Google)
of WorkMagic lift tests successfully measure incremental lift, against a ~70% industry average — so you know what Google actually earned, not just what it reported
Whether you're being migrated off Dynamic Search Ads or already running AI Max without a clear read, you see the plan — and how we'll prove the results — before you commit to anything.
Premier Google Partner, top 3% of US agencies, with direct Google agency support. WorkMagic Official Agency Partner for measurement. Shopify Plus and Klaviyo on the stack around your ads.
AI Max, ads in AI Mode, conversational product attributes and Asset Studio — adopted as they ship, with the brand and policy controls set first.
Lift tests establish what Google actually caused. That truth calibrates your attribution and reads halo across your site, Amazon and retail.
Brands working with Adquadrant have generated over $1 billion in attributable revenue.
For brands doing $10M+ in total revenue, new to AI Max or years into Search. You'll get a clear read on which features are dormant, what your account is optimizing toward, and how we'd prove the results. Brands working with Adquadrant have generated over $1 billion in attributable revenue.
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