8 Things To Know About the New Facebook Ad Objectives

December 15, 2017

Allowing advertisers to choose from eight ad objectives and providing sophisticated ad tracking software, Facebook plans to make the ad buying process easier than ever.

8 Objectives

Facebook asked numerous business clients what it could do to improve the business user experience, and many responded that choosing an ad unit was unnecessarily complicated. They had an objective in mind, and they wanted to reach that objective through Facebook. Through discussions with marketers across a range of industries, Facebook created eight different objectives for ad buyers to choose from. They include:

  • Website Conversions
  • Page Likes
  • App Installs
  • Clicks to Website
  • Page Post Engagement
  • Event Responses
  • In-store Offer Claims
  • App Engagement

These eight choices will now be the first thing an ad buyer chooses when beginning the ad process on Facebook. Further options are available for ad placement, although Facebook will automatically place ads to improve performance per objective without further input from the buyer unless otherwise specified.

In-Depth Tracking

Included in this objective-based ad buying is an ongoing ad tracking system. Facebook keeps the objective in mind with each ad, and demonstrates how effective each ad is to buyers, including the cost of each successful click. This keeps buyers aware of exactly how the ad is performing in reference to the specified objective, and makes it easy to adjust according to marketing goals.

Called the Ads Manager tool, functioning much like ad manager plus, rounds out the Facebook ad buying experience for all types of buyers, from the Mom and Pop business to the largest marketing companies. With eight objectives and the tracking tool, Facebook is making social network marketing more intuitive and more accessible for everyone.

More Articles

How to Maximize Ecommerce Success Using TikTok Analytics
Digital Marketing
 •
E-Commerce Marketing
 •
TikTok Advertising
April 24, 2024
How to Maximize Ecommerce Success Using TikTok Analytics
With 102 million users in the United States, TikTok's unprecedented engagement potential offers ecommerce brands a new opportunity to connect with a vast and diverse audience. But effectively leveraging TikTok's potential requires more than engaging videos; it demands the strategic use of TikTok Analytics.  TikTok Analytics provides a deep dive into critical metrics such as engagement rates, video views, follower growth, demographic information, and more.
Unlocking Customer Growth by Targeting Competitor Weaknesses
E-Commerce Marketing
 •
Google
April 23, 2024
Unlocking Customer Growth by Targeting Competitor Weaknesses
Understanding and leveraging your competitors' weaknesses through competitor analysis, particularly in terms of their advertising and marketing strategies, is an extremely powerful tool for ecommerce brands. More than just keeping an eye on the competition, competitor analysis empowers brands to identify and exploit gaps and opportunities that they may have otherwise overlooked.
The Art of Meta Ads: Creative Techniques for Impactful Campaigns
Digital Marketing
 •
E-Commerce Marketing
 •
Paid Media
April 19, 2024
The Art of Meta Ads: Creative Techniques for Impactful Campaigns
With the average user scrolling away from content in less than 2 seconds, creating Meta ads that not only grab attention but convert that attention into meaningful engagement has never been more challenging—or more important.  Given the brief interaction time, each creative decision in your Meta ads—from the imagery and headlines to the ad text itself—must be meticulously crafted to resonate with the intended audience.