5 Types Of Organic Social Content Guaranteed To Increase Engagement
Did you know that organic foods have more antioxidants and a higher count of nutrients than their counterparts? That’s not to say that conventional produce is not just as good for you, organic food is a worthwhile long-term investment. We’re going to show you how this applies to your e-commerce brand’s social content as well.
In today’s cut-throat and fast-paced social media world, you need to do everything you can to keep your users engaged. Preferably, in the most efficient manner for your e-commerce business. From planning your social media content calendar in advance to thinking of engaging social media posts on the spot when it comes to unpredictable trends and events – creating content for social media that engages is a never-ending task.
In this guide we’ll look at 5 types of organic social content you must absolutely implement to get the engagement you deserve. Encouraging your audience to ravish organic social media content the traditional way.
1. Leverage Current Events
The best way to get your audience engaged in your posts is to talk about something they’re currently invested in. This means, posting content that is relevant, trendy, and up-to-date. Don’t jump on any trendy bandwagon that you think is currently popular. Look for an event that would add value to your brand and that shares the same message.
For example, after the Academy Awards (and after any major red carpet event), a lot of fashion brands post about ‘best and worst dressed’ on their social media feeds in the hope of leveraging off the already-popular searches that week. We would suggest taking a different approach and talking about events that relate to your brand more deeply. For example, family drama, CODA, won multiple awards at the Oscars. For brands that create products for the hearing impaired or differently-abled audiences, this poses a great opportunity to applaud this success.
2. Post a Giveaway
Giving away something for free will always help increase engagement on social media, so why not do it more frequently? There are now plenty of ways to get creative and add gamification elements to your contests to encourage audience participation. A social media competition needs to benefit your brand as well. You don’t want to give anything away for free so make it worth your while by presenting a win-win situation.
Make the prize worth the time and effort your customer will dedicate to enter the contest. Set achievable rules that bring in more followers for your page. Focus on encouraging your audience to share your content, and respond with comments, shares, and likes. The winner will most likely be posting about you on their social media channels after the competition too. This is publicity you can share via your Instagram Stories and that also takes us to the next important piece of content: UGC.
3. Encourage User-Generated Content (UGC)
In the next 3-5 years, 35% of Gen Zers believe that user-generated content (UGC) will have more credibility than branded content. Social media content that is generated by real people brings authenticity and transparency to your brand that’s difficult to replicate yourself. Social validation and social proof are extremely important in the digital age. Encouraging UGC is a great way to take your social media strategy to the next level organically.
Airbnb does this very well on Instagram. Everyone wants to be a travel blogger, and having their travel pictures shared on a public platform makes the user feel extra special. You’re giving your users a platform on which they’ll be ‘seen’, while subtly promoting your services in a reliable way.
4. Give Back to the Community
Even if a social cause doesn’t directly relate to your business, find a way to connect with it by supporting one that aligns with your brand’s values. Today’s customer demands transparency and social activism. They absolutely pay close attention to who you are supporting on social media.
Millennials and Gen Zers have high expectations from the brands they follow. Look for opportunities within your own community and among local events to partner with. Social media offers the perfect connection between the digital and real-world, and plays a huge role in customers’ day-to-day lives. Your socially-aware social media audience is looking to make a difference in the world, and their attention turns to e-commerce brands who aim to have a similar impact.
5. Post Video Content
Although this is the fifth and final tip, we would insist that it’s the most important. The power of video content cannot be ignored, and by ending with this we hope that you’ll take action on it first! Video content has successfully increased the awareness of a brand, generated exceptional ROI, and has been shown to increase conversions by more than 80%.
In today’s social media space of viral TikTok dances and 15-second recipes, the potential to get creative and think out-of-the-box with video is endless. Create organic social media videos that your users will want to share and recreate. The shorter and snappier the better. Keep longer videos on platforms like YouTube, Facebook and now even TikTok – who recently raised the maximum video length to 10 minutes. Use social media videos to raise awareness about new products, encourage engagement, and to educate your audience.
Organic Social Media Strategies that Take Your Brand to New Heights
Successful social media engagement ensures that there’s always a two-way conversation between your brand and its social media audience at all times. The 5 types of content we’ve discussed here will increase awareness of your brand. It will also encourage more users (and potential customers) to share and engage with it.
If implemented accurately, an organic social media content strategy has the power to dramatically change the way your e-commerce brand acquires and retains its customers. Utilizing social media is not as hard as it sounds. It just takes a bit of practice (and advice from experts like us) to navigate it the right way. Organic social media goes hand-in-hand with your paid ad efforts to give your audience a holistic and diverse variety of content that they can choose from and engage with.
At adQuadrant, we know all the secrets to organic social media success. From optimization to user experience, and exceptional content, reach out to us to find out how we can guide your e-commerce brand’s social media presence on a path toward a higher level engagement.
About the author: Joanne has lived in five countries and is always on the hunt for a new city to explore. After a Masters in English Literature from the University of Leeds, she landed an internship at Google that ignited her passion for all things digital. She has 10 years of experience in content writing, reads 2 books a week, and loves ‘90s pop culture.