Here's what's most likely holding TikTok back for you.
These are the 10 things we see hold brands back on TikTok most often, from the TikTok Shop and TikTok Ads accounts we audit and run. The 3 at the top match your answer.
New to TikTok ads? Brands launching through Adquadrant can qualify for up to $60K in TikTok ad credit. Credit is issued by TikTok to qualifying advertisers, subject to eligibility and TikTok approval.
Most likely for you
Want to know exactly what's going on?
This report shows what's most likely. A call shows what's actually happening. Talk it through with one of our TikTok strategists. We'll dig into your account, find what's really holding it back, and lay out a plan to fix it.
The other 7 we see most
Not sure which one it is?
Most brands have two or three of these at once. We'll find which one is costing you the most and lay out a plan to fix it.
2026 Media Buying
Excellence Award
Excellence Award
Winner
Examples come from real client accounts, shown without names. Benchmarks marked as TikTok's come from TikTok's own teams.