Insights

Economic slowdowns test every assumption consumer brands make, from how they price and position products to how they acquire and retain customers. And while economic signals are rarely clear, whether it's persistent inflation, tightening tariffs, or declining consumer confidence, the easy default is to hit pause. Delay launches. Cut back on marketing. Wait for clarity. But that’s not how leaders thrive. Economic slowdowns are more than a dip in demand; they’re catalysts for change.

In an age where sustainability and affordability are at the forefront of consumer decisions, branded resale programs have emerged as a solution for businesses looking to stay competitive. These programs allow brands to facilitate the resale of pre-owned items directly within their ecosystem, offering a seamless and engaging experience for both sellers and buyers.

Black Friday and Cyber Monday (BFCM) are a game-changer for ecommerce brands. These two high-stakes shopping days bring a surge of new customers, increase brand exposure, and significantly boost revenue. But while the sales spike is exciting, it’s what happens after BFCM that defines long-term success. For many brands, the post-BFCM phase is an untapped goldmine.

In ecommerce, where every decision matters, understanding what motivates your customers isn’t just helpful—it’s transformative. Direct-to-consumer (DTC) brands have a unique opportunity to connect with shoppers on a personal level, yet many miss out by overlooking the psychological drivers behind purchasing decisions.

Paid search offers unique opportunities to keep your brand top of mind and drive repeat purchases. Advanced paid search strategies, particularly within Google Ads, play a pivotal role in customer retention by re-engaging potential and existing customers and encouraging them to return for future purchases.