How to Scale Referral Programs That Deliver Consistent Growth
Ecommerce brands are navigating a fundamental shift in customer acquisition strategies. With rising customer acquisition costs (CAC) on traditional paid channels and increased privacy regulations altering how brands track user behavior, marketers are seeking sustainable, high-ROI solutions. One such strategy gaining traction is referral marketing—a cost-effective way to turn existing customers into brand advocates, driving organic growth while reducing dependency on paid media.