How DTC Fashion Brands Can Use Community to Build Loyalty
Fashion retail has evolved dramatically, with direct-to-consumer (DTC) brands redefining how customers interact with their favorite labels. Unlike traditional retail, where brands rely on third-party stores, department chains, or wholesalers to sell their products, DTC fashion brands own the entire customer journey—from discovery to purchase and beyond. This model allows brands to build direct relationships with their customers, personalize experiences, and control every touchpoint, from marketing to fulfillment.
