What Google AI Max Means for the Future of Keyword Strategy
Google’s AI Max for Search campaigns is reshaping the fundamentals of paid search by integrating keywordless targeting, dynamic creative generation, and predictive intent matching into a unified system. Rather than being just another automation tool, AI Max represents a shift in how search campaigns are designed and optimized, pushing advertisers to rethink not only their targeting strategies but also the entire structure of their campaigns. This isn’t about minor adjustments but about recognizing that user behavior is evolving.
