Insights

We all know that the mobile user acquisition and monetization landscape has changed. The mobile app marketplace is more crowded than ever before; there are currently over 1,000 new apps published per day in the iTunes App Store alone

With the current world of online advertising pushing towards native advertising, it appears that the old standby banner ad is living on borrowed time.

Social network marketing continues to evolve, and much of that evolution is lead by the industry giant Facebook. In an effort to help everyday business owners and the average online media buyer, the company has announced a simplification to its ad buying process.

A top credit score provider began working with Affiliate Media with an existing marketing strategy producing sub-1,000 new customers per-month.

The international online gaming (gambling) industry is a highly competitive and mature one. There is often player saturation, which makes it difficult for advertisers to penetrate this demographic through traditional acquisition channels.

With the growing prevalence of smartphones, tablets and the cloud, people are becoming accustomed to having the information they are looking for at their fingertips.

Facebook has recently announced plans to extend its Custom Audiences product to all advertisers around the world, a decision that is bound to have far-reaching impacts on all manner of businesses.

A lot of rumors are buzzing with regards to Facebook moving into video ads. After all, the company needs to maintain its push into new income streams to keep generating a growing profit stream. The new feature involves automated video playing as soon as a user hesitates on a link or video ad image, so marketers are salivating on the potential.