TELETIES

Challenge

Generating higher sales without a costly content overhaul

TELETIES suspected its flat hair clips could capture more demand, but a limited creative library and high production costs made large-scale testing impractical. The brand needed a faster, leaner way to refresh ad creative while keeping campaigns efficient.

“By harnessing the power of adQuadrant’s creative workflow technology alongside the automation prowess of Meta Advantage+, we produced high-quality variations that protected our brand integrity and drove better results.” – Alyssa Brown, VP of Marketing

Solution

Creative diversification at scale, guided by Meta automation

Generative-AI creative workflow

• Turned one hero photo into dozens of polished variants with new backgrounds, text overlays, and product call-outs.

 • Eliminated the need for a studio reshoot, accelerating time to market.

Meta Advantage+ features

 • Advantage+ Placements automatically served each asset in the placements most likely to convert at the lowest cost.
 • Advantage Campaign Budget reallocated spend to the best-performing ad sets in real time.
 • Advantage+ Audience expanded reach beyond core targets to find high-intent shoppers.

A/B proof of concept (January 30 – February 20 2025)

 • Cell A: standard creative plus Advantage+ automation.
 • Cell B: same setup plus adQuadrant’s diversified assets.

Results

Total impact from Cell B versus Cell A within 22 days:

• 7% more purchases
• 6.5% lower overall cost per purchase
• 22% lower cost per purchase among shoppers aged 45-54
• 24% lower cost per purchase among shoppers aged 65 plus

The test confirmed that rapid creative diversification, combined with Meta’s automated delivery, unlocks incremental demand and stronger efficiency without inflating production budgets.