Rokform

Paid Search

In the first month alone, Rokform experienced a 50% lift in revenue YoY

↑ $2.2MM More Advertising Revenue YoY
↑ 104% Increase in Revenue YoY via Paid Search
↑ 3X Bigger Campaigns at Goal ROAS

Online demand for Rokform’s phone accessories was surging when the iOS 14 update wiped out their Facebook Ads efficiency. Needing a partner to help them make a quick and profitable pivot to Google Ads, Rokform hired adQuadrant, whose expert management skyrocketed their Google revenue at goal ROAS.

Challenge

Scaling Google Ads Without Losing Efficiency

Rokform’s unique phone accessories were gaining momentum, especially their motorcycle mounts and golf speakers.

With the impending launch of the iPhone 13, they anticipated a surge and wanted to capitalize with more ad spending. But right when they started ramping up, the contractor who managed their Google Ads had to leave his role.

Kaylin Murray was Rokforms’ Ecommerce and Marketing Manager. Her internal team didn’t have the expertise to scale their complicated paid search campaigns without compromising ROAS.

Even worse, the Facebook ads they’d been focused on were losing ground after the iOS 14 update. They needed to adapt quickly. Needing a specialized partner to develop a profitable approach for the Google channels, Kaylin chose adQuadrant.

“We strive to deliver a five-star experience through our website and ads. But with Google Ads, we just didn’t have the expertise. adQuadrant helped us reach the right people and get best-ever results, month after month.” - Kaylin Murray, Marketing and E-Commerce Manager

Solution

Channel Expertise to Protect ROAS While Scaling

Based on Rokform’s benchmark ROAS, adQuadrant assessed and optimized critical aspects of their ad accounts to maintain efficiency at every stage of growth.

Optimizing Smart Shopping feeds

The team assessed the structure of Rokform’s Smart Shopping feed and noticed redundancies in their keyword lists. This unorganized structure was
confusing the ad delivery algorithm and making it impossible to scale profitably.

adQuadrant completely restructured the keywords and smart shopping feed, providing clear signals to the algorithm that significantly improved ad targeting and conversions.

Paid Search Expertise

adQuadrant’s dynamic search advertising (DSA) specialists worked carefully to optimize the bidding strategy and grow their paid search campaigns to meet Rokform’s peaking demand.

They were able to offer up-to-the-minute best practices thanks to their agency-level relationship with Google support, which kept the ROAS in check while growing the spend an impressive 3x.

Results-Driven Strategy

Even before the results started rolling in, Kaylin was impressed with the level of communication and dedication she received from her adQuadrant team.

They keep her up-to-date on campaign performance and always have recommendations for next steps to advance the Google Ads strategy.

“I get excited for our biweekly calls to see another lift in our revenue from Google Ads. adQuadrant is making a huge impact, and they’re always looking to push our performance even higher.” - Kaylin Murray, Marketing and E-Commerce Manager

Results

$2.2 MM Increase in Revenue Year-Over-Year

Kaylin was thrilled to start seeing results so quickly with adQuadrant. In the first month, she noted 50% improvement year-over-year in revenue from Google Ads.

Within a year, the overall ad revenue had swelled by $2.2 Million year-over-year, with an impressive 104% increase through paid search.

Thanks to the careful restructuring of their smart shopping feeds and skillful bid management on each campaign, adQuadrant managed to scale Rokform’s Google Ads by 3x without compromising their target level of efficiency.

Kaylin frequently recommends adQuadrant to colleagues in e-commerce and to anyone who needs a Google Ads agency.

“We’ve never seen results like this so quickly. The Google accounts managed by adQuadrant are now outperforming all of our other channels, including Facebook and Amazon.” - Kaylin Murray, Marketing and E-Commerce Manager
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