JoyJolt

TikTok Shop

JoyJolt scaled to over $1M GMV in 90 days through aggressive affiliate and pricing strategies.

  • 842x Growth in GMV within three months
  • 97% of sales driven directly by affiliate partnerships
  • Achieved a 53x ROI on paid media investments

Challenge

Driving Visibility & Sales Growth on TikTok Shop

JoyJolt struggled to establish a foothold on TikTok Shop due to low brand visibility, insufficient affiliate engagement, and slow sales. They needed an aggressive strategy to rapidly boost GMV, optimize product pricing for maximum conversion, and scale affiliate-generated content effectively.

Solution

High-Impact Pricing & Affiliate Expansion Strategy

adQuadrant rapidly implemented a powerful, affiliate-focused growth plan designed to significantly enhance visibility and boost sales:

  • Hero Product Pricing: Selected eight top-performing products, pricing them strategically at 20% below Amazon to dramatically improve conversion rates.
  • Mass Affiliate & Content Strategy: Distributed over 1,500 samples to TikTok creators, generating a massive influx of 1,846 pieces of engaging, shoppable content within 90 days.
  • Amplified Paid Media: Launched highly targeted GMV Max ads utilizing affiliate Spark codes, turning a $7,200 ad spend into $385K revenue, a remarkable 53x ROI.
  • Logistics & Free Shipping Incentive: Enabled free shipping by utilizing TikTok’s fulfillment (FBT), improving customer incentives and checkout conversions.

Results

Explosive Affiliate-Led Growth

Through a highly strategic approach combining aggressive pricing, extensive affiliate engagement, and optimized logistics, JoyJolt saw rapid, sustained success:

  • Scaled monthly GMV from $1,187 to over $1M in 90 days.
  • Achieved 97% of total revenue from creator partnerships, with the top affiliate generating over $110K from a single SKU.
  • Significantly increased brand visibility through massive affiliate content generation.

You are one step closer to growth.
Let’s get started.

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