Ivory Ella

Facebook Paid Social | SEO

Ivory Ella saw a 54% increase in site traffic, 23% increase in Facebook engagement and a 198% increase organic traffic sales.

↑ 650% ROAS 6 Months After Campaign Launch
↑ 192% Increase in Social Media Sales

A women’s online clothing store affiliated with a non-profit wildlife conservation organization aspired to create brand awareness and drive sales through Facebook paid campaigns. But the in-house team lacked the technology, bandwidth and expertise to efficiently leverage the channel or scale their eff orts.

Problem

A women’s online clothing store affiliated with a non-profit wildlife conservation organization aspired to create brand awareness and drive sales through Facebook paid campaigns. But the in-house team lacked the technology, bandwidth and expertise to efficiently leverage the channel or scale their eff orts.

Solution

adQuadrant’s methodologies maximized reach to the client’s most lucrative audiences and increased profitability.

By using customized dynamic product ads, adQ was able to match imagery and messaging to specific audience targets. Video ads were used to boost brand awareness, drive site traffic and amplify sales across all channels. Through rigorous testing with specific interest-based targeting, CTR, average order value and conversion rates increased.

Results

Due to adQuadrant's efforts, Facebook has become Ivory Ella's premier channel, driving the majority of new customer acquisition. Brand awareness drove to new heights with 54% increase in website traffic and 23% increase in Facebook likes.
Revenue significantly increased across multiple channels

  • 86% increase in direct traffic sales
  • 198% increase in organic traffic sales
  • 192% increase in social media sales
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