Coco March

TikTok Shop

In nine months, Coco March grew GMV from under $1K to over $1.5M.

$1.5M total GMV achieved in 9 months
2.5–3x ROAS consistently maintained at scale

Challenge

Expanding Reach & Scaling Profitably on TikTok Shop

Coco March’s TikTok Shop faced stagnant growth, stuck below $1,000 in monthly GMV. Their heavy dependence on a single affiliate limited audience reach, particularly in English-speaking markets. Advertising was inefficient, affiliate strategies failed to scale, and limited bilingual marketing restricted overall growth potential.

Solution

Diversified Affiliates & Bilingual Ad Strategy

adQuadrant implemented a comprehensive growth strategy emphasizing affiliate diversification, content optimization, and strategic ad spend increases:

  • Affiliate Expansion: Recruited Spanish and English-speaking creators to diversify reach.
  • Bilingual Content Strategy: Launched targeted ad campaigns in both English and Spanish to maximize audience engagement.
  • Creative Optimization: Tested new ad formats, scripts, and hooks leveraging AI-driven insights to enhance performance.
  • Strategic Ad Scaling: Incrementally increased ad spend while maintaining profitable ROAS levels.

Results

Rapid GMV Growth & Profitable Expansion

Through strategic optimization, Coco March achieved substantial growth:

  • Total GMV increased from $910 to over $1.5M in nine months.
  • Maintained consistent profitability at a 2.5–3x ROAS despite aggressive scaling.

You are one step closer to growth.
Let’s get started.

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