Alya Skin

Paid Social | SnapChat

adQuadrant helped integrate Snapchat into the client's overall marketing mix and made it profitable for them within three months.

↑ 160% Snapchat ROAS in First Year
↑ $1.1 mil Total Revenue from Snapchat in 2019

An Australian skincare brand successfully launched in Australia in 2017 using influencer marketing, eventually expanding into email marketing, and Facebook and Instagram paid ads. The company turned to adQuadrant to increase their scale beyond the core social networks and maximize their omnichannel efforts.

Problem

An Australian skincare brand successfully launched in Australia in 2017 using influencer marketing, eventually expanding into email marketing, and Facebook and Instagram paid ads. The company turned to adQuadrant to increase their scale beyond the core social networks and maximize their omnichannel efforts.

Solution

adQuadrant utilized Snapchat ads to expand their core base. By using Alya Skin’s raw assets from their community of influencers, adQuadrant was able to maintain a weekly cadence for refreshing creative, which ultimately amplified engagement and maximized sales. adQuadrant also organized the campaigns by geography to optimize pacing efficiency across timezones. adQuadrant used a variety of different creative styles, such as influencer testimonials, before-and-afters, and tutorials, to drive customer acquisition in their Snapchat ads.

Results

adQuadrant helped integrate Snapchat into the client's overall marketing mix and made it profitable for them within three months. Alya Skin increased Snapchat revenue 13x in the first year with an average ROAS of 160%, making Snapchat a viable revenue source for the company.

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