Insights

When you have an idea of how much business you can expect from a customer you can then turn that information into a predictable budget that can be set to acquire said customer.

Facebook advertising is like a wild beast that doesn’t want to be tamed. To run an FB advertising campaign effectively you have to have a constant stream of new creative due to the fact that ads “burn out” at a very rapid rate.

With well over 6 billion searches performed on Google each day and well over 757 million daily active users on Facebook you have to wonder where it stands when it comes to the effectiveness of an advertising campaign.

Facebook was the top app in 2013 clocking in with 103,420,000 average unique users.

Twenty years ago, way back in 1994, there were fewer than 10,022 websites and today we’re pushing well past 919 million.

Social media has given everyone willing to participate a voice in the matter of business and entertainment. People are able to actively engage with brands, entertainers, and average Joe’s.

Here’s a stat: 91% of adults own a cell phone. Let that sink in for a moment. Got it? Good.

Facebook giveth and Facebook taketh away. Trying to keep track of the algorithm changes on Facebook can drive you nearly to the brink of madness.