Facebook AdvertisingDecember 1, 2017Facebook Custom Audiences To Change AdvertisingFacebook has recently announced plans to extend its Custom Audiences product to all advertisers around the world, a decision that is bound to have far-reaching impacts on all manner of businesses.
Facebook AdvertisingDecember 1, 2017Facebook Video Ads ExplainedA lot of rumors are buzzing with regards to Facebook moving into video ads. After all, the company needs to maintain its push into new income streams to keep generating a growing profit stream. The new feature involves automated video playing as soon as a user hesitates on a link or video ad image, so marketers are salivating on the potential.
Campaign ManagementNovember 24, 2017Downstream Optimization: Why It’s So ImportantBoth upstream and downstream marketing optimization is essential to any comprehensive marketing campaign.