Insights

Facebook mobile app install ads are the future of mobile app development. These ads can convert new impressions into active users instantly, increasing your customer base quickly and efficiently.

Lifetime value of a customer, often abbreviated LTV, is one of the most discussed—and misunderstood—concepts in mobile marketing.

Just recently, Facebook acquired SportsStream, a social media platform needed to provide real-time sports content to its partners and media houses.

Effectively managing a Facebook Ad campaign can be a complex process full of often unforeseen difficulties, including maintaining a stable budget and targeting the right demographics.

With a U.N. report showing that over 85 percent of the world’s population, or 6 billion out of 7 billion people, have access to mobile phones, while only 4.5 billion have access to working toilets, there is simply no denying the world has gone mobile.

Expertly navigating Facebook’s ad creation tool will soon have you poised to reach a wider audience that you might have previously imagined possible.

Coming up with an app that people will use these days is hard enough. Finding the time and funding to actually develop that app is another massive hurdle in the creation of this type of project.

We all know that the mobile user acquisition and monetization landscape has changed. The mobile app marketplace is more crowded than ever before; there are currently over 1,000 new apps published per day in the iTunes App Store alone