Mobile

There are countless horror stories of in-app purchases (IAP) purchases pushing it simply too far.

I have a gambling problem. Not the type that has loan sharks coming after you or an enforcer threatening to take off one of your appendages. I’m talking about slots games that have been popping up like crazy on the app stores.

App development has gone through a meteoric rise in popularity due to the seemingly endless amount of demand from businesses and mobile/desktop users.

With millions of apps at a users’ disposal, it would make sense that a good amount of uninstallation is due in part to users wanting to give an app a try but may not want to fully commit.

Over 50% percent of users enable push messaging on their mobile devices.

Few actually believe they have managed to make it a full part of their marketing plans.

Google has set a standard for what constitutes as mobile-friendly...

Mobile is bigger than ever and there’s no doubt that it’ll be the thing in 2015.

In the recent years we have seen the freemium business model soar in popularity within the mobile market and with it has been the rapid adoption and proliferation of in-app purchases which has been widely successful.