Marketing

A solid content strategy is an important top of funnel strategy for generating awareness and creating a positive first impression in the digital landscape.

With internet users frequently sharing their personal data and web cookies with every click, digital marketers and businesses have been able to gain invaluable insight into their potential consumers and offer solutions tailored to their personal needs. This might all be about to change.

Snapchat has taken the entire world by storm, having drawn in millions of users thanks to its quirky filters and unique approach to how online interactions should be.

The COVID-19 global pandemic has brought a huge change to marketing, promotional, media and advertising spends. Brands and businesses alike have been forced to re-evaluate current and future advertising campaigns to ensure that their revenue continues.

Since the COVID-19 pandemic has begun, consumer behaviors have drastically shifted.

It is never too early to start thinking about and prepping for the holidays.

Social media has had an enormous impact on our society over the past couple of decades.

The holiday season is rapidly approaching and with it the flood of holiday shopping that makes business owners sing “It’s the Most Wonderful Time of the Year” at the top of their lungs.

With internet video content accounting for 80% of all consumer traffic, it’s a no brainer that including video in your marketing strategy is an absolute must.