Facebook AdvertisingFebruary 23, 2018Gaining Direct ROI from Social ChannelsSocial media has given everyone willing to participate a voice in the matter of business and entertainment. People are able to actively engage with brands, entertainers, and average Joe’s.
Facebook AdvertisingFebruary 16, 2018How Facebook’s Algorithm Updates Affect MarketersFacebook giveth and Facebook taketh away. Trying to keep track of the algorithm changes on Facebook can drive you nearly to the brink of madness.
Facebook AdvertisingJanuary 19, 2018How To Measure Facebook Mobile App Install AdsFacebook mobile app install ads are the future of mobile app development. These ads can convert new impressions into active users instantly, increasing your customer base quickly and efficiently.
Facebook AdvertisingJanuary 19, 2018Facebook Testing New Mobile Ad NetworkFor the first time, Facebook is going outside of its conventional app to advertise to a broader audience.Facebook recently began testing a mobile ad network that allows the company to connect advertisers with other third-party applications.
Facebook AdvertisingJanuary 12, 2018Facebook Adds Sports Data To OfferingsJust recently, Facebook acquired SportsStream, a social media platform needed to provide real-time sports content to its partners and media houses.
Facebook AdvertisingDecember 29, 2017How To Use Facebook’s Advanced Ad Creation CapabilitiesExpertly navigating Facebook’s ad creation tool will soon have you poised to reach a wider audience that you might have previously imagined possible.
Facebook AdvertisingDecember 15, 20178 Things To Know About the New Facebook Ad ObjectivesSocial network marketing continues to evolve, and much of that evolution is lead by the industry giant Facebook. In an effort to help everyday business owners and the average online media buyer, the company has announced a simplification to its ad buying process.
Facebook AdvertisingDecember 8, 2017Securing a New Acquisition Channel Through Facebook: CASE STUDYThe international online gaming (gambling) industry is a highly competitive and mature one. There is often player saturation, which makes it difficult for advertisers to penetrate this demographic through traditional acquisition channels.