As email marketing becomes increasingly private, how can you move beyond vanity metrics and focus on the numbers that matter most?
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Did the iOS-15 privacy update disrupt your email marketing efforts? Maybe you’ve already moved beyond Open Rates, but aren’t quite sure how to optimize toward the metrics that matter. Perhaps you’ve been able to accomplish a lot, but now you're looking to scale and implement SMS messaging into your email marketing strategy.
adQuadrant is a value-driven partner focused on helping e-Commerce brands achieve their dreams.
An Email Marketing Agency That Understands User Engagement
Value-driven growth strategies that unlock maximum profit.
We’ve been fortunate to collaborate with some amazing e-Commerce brands on some truly effective email marketing campaigns over the years. Our team of experts uses the experience and knowledge they’ve gained to strategically design email campaigns that engage your users and turn them into your best customers. And, they understand the metrics that matter most to your e-Commerce brand allowing us to prove the efficacy of our efforts - and your spend.
Here's how our approach is different.
1. Engagement Is In, Open Rates Are Out
Open rates had their moment in the sun and it’s time to shine a light on metrics that drive value for your e-Commerce brand. Clicks and CTRs provide important insight into how many or how often email readers engaged with, and clicked on, your content. Combine these with web traffic, click maps and unsubscribe rates and you’re left with the critical information you need to achieve your goals.
Are you getting tired of poor performance being blamed on iOS-15 updates? Our approach addresses the privacy issues you face while optimizing toward the KPIs that matter most to your e-Commerce brand.
2. Strategic Audience Identification & Bespoke Creative
Using a combination of 1st-party data along with insights gleaned from our proprietary Value Proposition Canvas, we develop engaging creative that speaks to your potential customers and inspires full-funnel actions. We have tested what works (and doesn’t!) and we use that experience to set you up for success from day one.
Maybe you’ve tried images, but they broke user inboxes. Perhaps your email campaigns are clear and concise, but you’re struggling to create a design that guides the eyes downward. This is how we can bring stability and efficiency to your account.
3. Curiosity Born Innovation
Let’s text about it. Text messaging is a rising star, owing its upward trajectory to influential, young audiences who are opening the messages at a 98% clip. It’s tough to get better than that, but we’re always trying. So we combine your email and SMS strategies, deliver relevant messages that matter, and get more of your emails engaged with and read.
Ever find yourself wondering how to create an SMS campaign that isn’t considered Spam? It pays to be relevant - to the platform, cultural moments, your brand and your target audience
Let’s get started with a comprehensive email marketing audit to find out if we’re the right agency for you.
Our checklist allows us to diagnose the most common issues holding you back and to identify your biggest and best opportunities.
