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Director, Creator (Influencer) Marketing

Full Time
Remote
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Description

adQuadrant is a creative-first, measurement-led, and AI-enabled strategic growth partner to “challenger” direct-to-consumer brands. We support fast-growing SMB and mid-market businesses who typically have ambition that exceeds their internal resources and thinking. Rooted in commerce strategy, we are able to help brands successfully navigate from systems integration all the way through each facet of growth strategy and implementation.  We partner with VC/PE funds, founding teams, or leadership at the most senior level within mid-market commerce brands that have high ambition and velocity.  Speed and scale is at the core of what we do.

We are hiring a Director, Influencer (Creator & Affiliate) Partnerships. This role will lead, own, and craft our overall strategy to vastly scale our network of active influencers, creators, and affiliates across a variety of DTC and e-commerce categories, to a volume in excess of 10,000 active revenue-generating creators in our portfolio. The ideal candidate will also be able to develop, manage and grow a proprietary platform centered around influencers, creators, and affiliates that will help reduce the time it takes for our clients and sellers to go from launching the channel to revenue/GMV growth by tapping into an existing, captive base of creators. This candidate will have experience managing and motivating a team of creator managers and coordinators who are responsible for the day-to-day partner and creator activities, including the identification, negotiation, and onboarding aspects of creators.

Requirements

The Ideal Candidate will have experience with:

  • Drive customer Revenue & GMV (Gross Merchandise Value) through the activation of creators, affiliates, and influencers across Meta, YouTube, and TikTok.  
  • Build, activate, and nurture relationships with a wide assortment of creators, leading to the ability to execute and expedite creator outreach and activations at large scale.
  • Utilize/Build a CRM or other proprietary platforms (Discord) to interact with and motivate the creator community.  Have experience using gamification as a motivational tool to get creators to perform.
  • Manage, mentor, and train an influencer marketing team so they can lead efforts to identify, negotiate with, and onboard creators.  Train and develop team on how to design and execute campaigns.
  • Have a strong pre-established network of creators to tap into.
  • Track and analyze all relevant KPI’s surrounding influencer outreach and performance.
  • Experience with budgeting and forecasting.
  • Ability to negotiate contracts and come up with creative and attractive incentives.
  • Have an understanding of Live Shopping and recruiting creators who have experience streaming.

Desired Qualifications:

  • Bachelor in Marketing or a quantitative discipline; advanced degree a plus
  • Substantial (1+ year) experience with social commerce, including TikTok Shop, WhatNot, etc.
  • 5+ years in creator/influencer management, influencer engagement, or community management.
  • The candidate will have a strong understanding and proven experience in affiliate marketing—TikTok Shop, YouTube and other emerging platforms a plus.
  • The candidate will have worked in-house for an established brand, an influencer agency or a platform partner such as TikTok.
  • Strong analytical skills, with proficiency in measuring and scaling creator campaigns
  • Passion for staying ahead of social media trends and digital marketing innovations
  • Sharp eye for detail and organizational skills
  • Comfort with ambiguity and with working in a fast-paced, always-on, start-up environment
  • Critical thinking and problem solving capabilities
  • Competitive/Performance driven mindset

Benefits

Our people come first. No jerks. No egos. Just people who like to work hard and enjoy winning as a team. 

  • Excellent Health Benefits (health, dental, vision, and life insurance)
  • 401K + Match
  • Time Off – Unlimited PTO, Paid Sick Leave, Paid Company Holidays, End of Year Flex Week (December 24 – January 1)
  • $300/ year to equip your work space with new equipment
  • $30/ month for home internet
  • An extremely supportive and fun company culture


Work Environment Requirements: 

  • Remote-first company with the option to work from offices in Irvine, California.
  • Ability to work from anywhere in the US.
  • Virtual collaboration through meetings and Slack.
  • Use of a laptop (Mac), computer software, and office productivity tools.
  • Reliable internet access and a professional background.
  • Reasonable accommodations available for qualified individuals with disabilities.

Compensation: $90,000 – $120,000 (USD) per year

Location-Based Pay:

  • Compensation is based on the candidate’s location within the United States.

Note: The final compensation package will be determined based on the candidate’s experience, skills, and overall fit for the role.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.