Value-Based Lookalike Audiences – WeeklyQ

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.

  • Value-Based Lookalike Audiences – AdEspresso: Facebook recently launched a new type of audience called value-based lookalike audiences. The goal of this new audience is to help you reach people who mirror your current high-value customers. Learn how to implement and maximize value-based lookalike audiences into your Facebook ad strategy.
  • Publishers Going All In On Instagram Video – Digiday: Many publishers are efficiently leveraging video on the platform to boost engagement, revenue, expand reach and drive traffic to stories. Learn more about Instagram’s latest monetization opportunity.
  • Deeper Insight Into Facebook Clicks – Digital Trends: Facebook is launching a few new Facebook Pages metrics that will help businesses understand the importance of “optimizing for a better mobile web experience.” These new updates will also show businesses if their advertising campaigns are reaching new customers.
  • Drive More Facebook Clicks With These Headlines – AdEspresso: Headlines on ads that include testimonials, numbered value props, shortcut lists, classic how-tos, negativity, questions, and cliffhangers are proven to be effective. Set your ads apart from the rest of the competition by utilizing these headline strategies.

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