The company also found that 33% of the FB users who saw relevant ads said they’d go to the brand’s website for more information (or to make a purchase).
It certainly seems that Facebook is continuing its drive to replace search and that as we move beyond 2014 that social media, not SEO, is increasingly becoming part of our future for finding the things we like.
When asked, CEO of Spongecell, Ben Kartzman, had this to say about relevant, targeted advertising on FB (and other social platforms):
“It’s clear personalized ads are effective in driving consumer engagement. Marketers need to embrace dynamic creative technology, such as the kind Spongecell offers, to give consumers what they want, when they want it. With dynamic creative, advertisers can deliver personalized content to consumers, creating a more engaging ad experience and more impactful brand campaigns.”
Other findings within the study include other interesting take-away:
- 28% of FB users, polled, said they’d click on a mobile ad for more info
- 17% said they’d go to the physical location to learn more or buy
- 7% said they would share the ad
Interestingly enough the majority of the users polled in this study said that what they’d like to see in holiday ads include:
- Price comparisons
- Geo-targeted ads
- Personalized recommendations
- Interactive elements (such as video)
Though this is but one small study on Facebook advertising & behavior it still stands as a great starting point for understanding that FB advertising is effective at getting users to interact. With so many active users, and the complexity of the FB advertising platform, it’s apparent that all of these desires can be met and, when paired with the numbers, those advertising will see a positive return on their investment.
What about you? Do you find yourself clicking the ads? What made you do it?