Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.
- Successful Facebook Ad Account Structure Begins Here – Wordstream: Taking a measured approach to how your Facebook ad account is structured is essential, such as having a foundation for success in targeting and promoting your business across the platform. This guide outlines how to build an organized Facebook ad account structure that allows you to have maximum control over both budget and performance.
- Cut Through Clutter By Customizing Your Facebook Ad Campaigns – AdEspresso: Facebook targeting options are based off buying cycle stages, but sometimes that’s just not enough. The best way to cut through the clutter is by personalization; to retarget, re-engage, and create a new audience. Learn how to fully maximize your Facebook ad campaigns by using these tips to better customize your content.
- Hidden Places That Increase Leads On Your Facebook Page – Entrepreneur: Facebook offers multiple spaces that, if utilized, help tremendously with increasing leads. These hidden buttons and sections on your Facebook page include numerous lead opportunities that often go unnoticed. Unlock these secrets and earn more leads by optimizing vital areas.