Tactics For Successful Facebook Ad Account Structure

November 29, 2019

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.

  • Successful Facebook Ad Account Structure Begins Here – Wordstream: Taking a measured approach to how your Facebook ad account is structured is essential, such as having a foundation for success in targeting and promoting your business across the platform. This guide outlines how to build an organized Facebook ad account structure that allows you to have maximum control over both budget and performance.
  • Cut Through Clutter By Customizing Your Facebook Ad Campaigns – AdEspresso: Facebook targeting options are based off buying cycle stages, but sometimes that’s just not enough. The best way to cut through the clutter is by personalization; to retarget, re-engage, and create a new audience. Learn how to fully maximize your Facebook ad campaigns by using these tips to better customize your content.
  • Hidden Places That Increase Leads On Your Facebook Page – Entrepreneur: Facebook offers multiple spaces that, if utilized, help tremendously with increasing leads. These hidden buttons and sections on your Facebook page include numerous lead opportunities that often go unnoticed. Unlock these secrets and earn more leads by optimizing vital areas.

More Articles

The Art of Meta Ads: Creative Techniques for Impactful Campaigns
Digital Marketing
 •
E-Commerce Marketing
 •
Paid Media
April 19, 2024
The Art of Meta Ads: Creative Techniques for Impactful Campaigns
With the average user scrolling away from content in less than 2 seconds, creating Meta ads that not only grab attention but convert that attention into meaningful engagement has never been more challenging—or more important.  Given the brief interaction time, each creative decision in your Meta ads—from the imagery and headlines to the ad text itself—must be meticulously crafted to resonate with the intended audience.
How To Use Multi-Channel Attribution Tools To Optimize Ecommerce Performance
Attribution
 •
E-Commerce Marketing
 •
Email Marketing
 •
Paid Media
 •
Retention
 •
SMS Marketing
April 17, 2024
How To Use Multi-Channel Attribution Tools To Optimize Ecommerce Performance
Multi-channel attribution, unlike single-channel or platform-specific analytics, provides a holistic view of your customer's journey, tracing the path across multiple touchpoints and platforms before a conversion occurs. This method acknowledges that in today's digital ecosystem, consumers interact with a brand through social media ads, search engine marketing, email campaigns, direct visits, and more—before making a purchase decision.
Marketing Efficiency Ratio: Strategies for Smarter Spending
Attribution
 •
E-Commerce Marketing
 •
Paid Media
April 11, 2024
Marketing Efficiency Ratio: Strategies for Smarter Spending
As the ecommerce industry evolves and the complexity of online marketing expands, a new metric has emerged as a leading indicator of brand success: Marketing Efficiency Ratio (MER). For ecommerce brands navigating the high-stakes terrain of digital advertising, understanding MER has never been more important.