Spring Sale Season: How Your E-Commerce Brand Can Prepare (And Win!)

March 18, 2022
by Joanne Rodrigues

With spring right around the corner, there’s plenty to look forward to. If you’re an e-Commerce brand, then you might be gearing up to revamp your digital marketing efforts during this annual off-peak season. While a spring sale might not be on everyone’s mind as tax season approaches, and many are still recovering from their festive expenses, there are still plenty of ways you can make it bloom. 

These digital marketing tips for e-commerce selling are sure to put a spring in your step.

Make it a Celebration

There are plenty of events in spring that you can leverage to create buzz for your e-Commerce store. From St Patrick’s Day to International Women’s Day, Cherry Blossom Day, April Fool’s Day, and Earth Day – your customers will be in the mood to celebrate and will relate to content marketing efforts that are relevant to the spring event they’re following. 

Use Google Trends to track what’s happening in the country at the moment. If you’re an e-Commerce brand that caters more locally, keep an eye on what your town and neighborhood are talking about. Is there an annual spring festival that everyone counts down to? Do local schools get a spring break this month? 

Whatever event you choose to support, ensure that it aligns with your business goals and values. For example, if you sell vegan goods you will want to stay away from an event that caters to meat-eaters. Stay relevant, yet true to your target audience’s expectations of you.

Unload Old Stock

Spring cleaning is in the air, and this is something your e-Commerce store can do too. There’s no shame in trying to get rid of your inventory to make room for summer, and spring is the perfect in-between season to do so. Make use of special promotions, buy-one-get-one-free (BOGOF) deals, and flash sales. You might even consider offering free shipping for orders over a certain value to ramp up sales and encourage customers to shop more.

Tap into your customers' fear-of-missing-out (FOMO), by enticing them with a ‘get-it-before-its-gone’ offer. Using words like ‘last call’, ‘spring clearance’, and ‘one-day only’, will get your stock moving quickly. Spring is all about grabbing a fresh opportunity, and this will work with e-commerce selling too. 

Spring sale season for e-commerce brands

Make it Personal

Email marketing has always yielded some of the best CTRs out of all digital marketing efforts, and this spring you can take it up a notch by making sure it is personalized. Increase your open rate by 26% with personalized subject lines and generate 760% more revenue with segmented campaigns. These are results you can’t ignore, and your e-commerce sales can benefit from them if you’re prepared.

All your competitors will be vying for your customer’s attention this spring, so give them exactly what they like. Follow up on abandoned carts and alert them when their favorite item is back in stock. Remind them of what they’re missing out on and provide them with a personalized shopping experience that no one else can. 

Market Your E-Commerce Brand the Right Way this Spring

These digital marketing tips will help your business shine this spring, even if you don’t sell florals and sandals! A change in season, especially a rise in temperature, is exciting for all. Tap into the endless opportunities for spring sales and deals to get rid of old stock and get your customers excited about a new spring collection.

Ensure that all your marketing channels and platforms are consistent in their messaging, and use the new season to solidify any blossoming relationships with new customers and suppliers. Reach out to us for a step-by-step approach to marketing your e-commerce business online.

About the author: Joanne has lived in five countries and is always on the hunt for a new city to explore. After a Masters in English Literature from the University of Leeds, she landed an internship at Google that ignited her passion for all things digital. She has 10 years of experience in content writing, reads 2 books a week, and loves ‘90s pop culture.

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