This isn’t chump change when you consider the valuation of Facebook has a market cap of 150.15 billion (see the report).
If you need more convincing … consider the fact that 40% of the shopping done on Black Friday was done through a mobile device. Basically: if you’re not on mobile then you’re missing out.
Mobile Commerce. That’s the keyword,here.
mCommerce may seem intimidating but it’s not too difficult when you apply best practices, understand the options, or decide to work with a company with experience (such as adQuadrant).
So let’s say you just go approved for your mobile budget … where does it go?
Here are some options:
- App. A site optimized for mobile will surely get the job done but it doesn’t provide the same level of engagement and interactivity as those of an app. Once your app is created (and optimized for the marketplaces) you can begin to reinvest in this opportunity in a variety of ways. You are given the chance to utilize push notifications as one example. With this you can market your brand to anyone at any time that has the app which puts you in direct control of your advertising initiatives.
- SMS Program. Like email, if you can get your userbase to sign up for SMS messages you will develop the ability to send them timely updates and offers. A user is very likely to check their notifications and by delivering quality messages (such as a coupon code) you can catch them at the right moment (using analytical data of your target audience).
- QR & AR. QR codes started to take off but then fizzled out. The same can be said about the introduction of augmented reality apps. However – there are still many people that love the interactivity so it’s worth the effort to implement either one of these two into your advertising campaigns (which, at least, will help you separate the userbase which can then be optimized).
- Social Commerce. What is your cost per acquisition? If you’re advertising it’s likely to be high because it’s often 1:1 in terms of reaching one person to complete one action. Social commerce, on the other hand, can be used to give away products/services in return for shares and interaction on social media. Once the momentum is built from people sharing you can use that as a launching point for new campaigns.
Confused? Don’t be. If you have any doubts or questions then be aware that adQuadrant can answer your questions.