Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team!
Have You Mastered The New Facebook Algorithm Yet? – via Buffer: As we all know by now, the Facebook algorithm is constantly evolving. The recent ‘meaningful interactions’ update sparked curiosity and worry from brands, publishers, and Facebook Page managers. They wondered whether or not their organic reach would take a hit once again, causing them to reach an even smaller percentage of their audience on Facebook. This inside look at the brand new Facebook algorithm for 2018 came directly from an exclusive News Feed webinar for publishers! Use it to discover what works and what you can do to thrive amongst competition.
It May Be Time To Repurpose Your Social Content – via Entrepreneur: If you aren’t repurposing your original social media content, you are missing opportunities. Since creating high-quality content to share with your audience takes long hours and multiple resources, it is vital that you make the most out of each piece. One of the best ways to do this is to both diversify your content and make it available on various platforms at different times. Check out this video for a few simple repurposing tips that will keep you relevant and build your audience!
Become A Facebook Ads Expert For Next To No Money – via AdEspresso: Facebook now has over six million advertisers spending $10 billion every quarter between them. To support this massive ad spend, the FB Ads manager platform has evolved and become far more complex than past versions. It has become increasingly difficult for individuals, specifically beginners, to break into the Facebook Ads world. Check out this post, which outlines seven high-quality sources of Facebook training that cost next to no money.