Instantly Improve Facebook Visibility

December 6, 2019

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.

When To Post On Facebook – via AdEspresso: Finding the best times to post organically on Facebook will improve your visibility and overall results almost instantly. Likes, comments, and shares help your posts to show up on other users’ feeds, instead of allowing them to fade into the endless Facebook timeline. Find out when you should be posting your best content, and earn both increased visibility and enhanced results.

Suitable Content For Each Social Media Platform – via Buffer: How do you decide what content to post on each social media platform? Each social account you are using has its own audience, and with each audience comes specific, varying expectations. What you post will affect how well your content performs, so check out this guide aimed to help determine what to share and where to share it.

Branding Basics – via Entrepreneur: How does branding affect your business? An effective brand strategy gives you a major edge in increasingly competitive markets, promising your customers specific qualities from both your products and services. Use this guide to define and enhance your message, and improve your brand and its’ success.

Bonus Article! Featuring adQuadrant’s CEO, Warren Jolly:

Elementary School Business lessons – via LinkedIn: Elementary school is a chapter of life where many important lessons are learned, including business lessons. Members of the Young Entrepreneur Council (YEC), including our founder and CEO Warren Jolly, spoke up about the important lessons they learned in elementary school, and how those lessons have molded them into the powerful entrepreneurs they are today. Check this out, and think about which of these lessons resonate with you the most!

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How To Use Multi-Channel Attribution Tools To Optimize Ecommerce Performance
Multi-channel attribution, unlike single-channel or platform-specific analytics, provides a holistic view of your customer's journey, tracing the path across multiple touchpoints and platforms before a conversion occurs. This method acknowledges that in today's digital ecosystem, consumers interact with a brand through social media ads, search engine marketing, email campaigns, direct visits, and more—before making a purchase decision.
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Marketing Efficiency Ratio: Strategies for Smarter Spending
As the ecommerce industry evolves and the complexity of online marketing expands, a new metric has emerged as a leading indicator of brand success: Marketing Efficiency Ratio (MER). For ecommerce brands navigating the high-stakes terrain of digital advertising, understanding MER has never been more important. 
Maximizing Customer Lifetime Value with Klaviyo
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Maximizing Customer Lifetime Value (CLV) is a pivotal strategy for ecommerce brands aiming to thrive and sustain growth, but tracking and maximizing it can be difficult. Klaviyo has emerged as a transformative tool in maximizing customer lifetime value through email and SMS marketing, redefining the way brands communicate with and understand their customers.