More than Half of Facebook’s Referral Traffic Now Comes from Mobile

The social discovery site Shareaholic released a report for Facebook referral data and what it shows is something we all have been expecting … Facebook’s traffic is increasingly coming from mobile.

Shareaholic tracks 250 million users (and 200,000 publishers) going through its network which has given the platform the ability to provide such useful data.

The numbers don’t lie:


A theory behind this spike in mobile traffic is the fact that many students have gone back to school. The spike may not last but mobile traffic, in general, has been on a steady rise:

The current stats for Facebook (shown as their milestones as part of their quarterly report) are as follows:

  • 1.23 billion monthly active users
  • 945 million monthly active mobile users
  • 757 million daily active users
  • 556 million daily active mobile users

This means that 73.44% of Facebook’s daily userbase visits the platform from a mobile device and on that note – 53% of its revenue is coming from mobile.

What does this mean for business?

Now is the time, more than ever, to step up Facebook advertising and participation.

Facebook advertising is a rough game and many marketers fall off the deep end because it requires constant tuning (see our post on how not to lose on Facebook ads). A sensible options for those trying to get Facebook mobile involved with their marketing initiatives can be found by working with adQuadrant.

adQuadrant understands the mobile marketing best practices and one of those items of focus is maximizing the return on using the Facebook advertising platform. Through optimization of verticals on the platform (built upon targeted users and advertising management) your business could tap into this growing market on Facebook.

Consider the possibilities of tapping into an advertising platform which 53% of its users are coming from mobile. You will gain access to these individuals whom carry their phones at all hours of the day. Campaigns will no longer be limited. That choice is yours … but the smart thing to do would be getting on board with Facebook mobile before it becomes too saturated. Working with a company like adQuadrant will streamline that entry into this amazing market.

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