Facebook, Twitter, Google Racking Up Mobile Ad Spend

R.W. Baird’s Colin Sebastian noted “large-scale social platforms are disproportionately benefiting from the rapid shift to mobile, with these three platforms controlling nearly 70% of mobile spending vs. 10% of overall advertising.”

The following shows social networking’s share of advertising:

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“Baird social media advertising share April 2015” by tiernantech

For companies like Facebook – much of their success has been found stemming from mobile newsfeed ads along with App Install Ads. They have also have seem to place a higher value on displaying paid posting in place of “organic” listings.

Twitter has found their success by focusing on mass media outlets and events such as the Super Bowl and the Sochi Olympics which has attracted a great deal of new users and parties interested in advertising upon the network.

Google, of course, continues to push hard through their many different services and applications.

See also: Global Mobile Ad Spend Jumped 105% In 2013, On Track For $31.5B In 2014.

What does it mean?

It’s time to get real with mobile advertising. It’s becoming very apparent that ad spending is beginning to drop in traditional advertising channels like print, cinema, and the like. Mobile advertising will continue to grow and begin overtaking the traditional advertising channels.

Finding your way around mobile advertising is an immense challenge. We, adQuadrant, will be at your side. Our knowledge and expertise with social media and advertising allows us to develop and implement marketing strategies tailored and aligned to your brand.

Get in touch and we’d be more than happy to explain how your brand can get in at the ground floor of this mobile advertising boom.

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