The Facebook Roundup: Volume 6

Welcome, again, to our weekly roundup that takes a look at the good, the bad, and the downright awful in terms of Facebook advertising.

As per usual…

Those that land in our “good” selection are ones which really bring forth best practices, creativity, and effectiveness. The “bad” are ones that had a possibility at potential but weren’t exactly making the cut. For the “worst”, and we mean no hard feelings to those at the bottom of the list, is that special feeling you get when your stomach doesn’t settle (that sudden lump in the back of your throat).

So let’s begin with Volume 6.

The Good

Going at the top is one that’s not your usual flair – it’s a product launch by famed Internet Marketer, Jeff Walker, which has been at it for as long as we can remember – but really packs a punch for someone that doesn’t have the big budgets like many large, funded businesses making the FB roundup list.

Good - Product Launch Formula

Why it’s good:

  • The FB page it’s attached to is branded so you already understand what it is well before digging any deeper into the post
  • The opening is hook, line, and sinker in terms of pulling you in
  • Did someone say “free”? Yes please to a video series
  • The “no fail” is quite a statement to live up to and definitely makes you interested
  • Image is nice because it feels quite personal
  • Good to see a “download” as the button versus the usual “buy” we all see

Overall this is a great effort and makes a great example for those that are building a personal brand which is why we decided to throw it at the top of our list this week.

The Bad

Landing in the middle this week is an ad put together by Fundbox which appears to be a company that provides early payment to businesses and freelancers (on terms) with some additional fees.

Bad -Fundbox

What makes it bad:

  • It would have been nice if they went deeper into the whole Net-30/60/90 and why it’s such a nascence for people
  • The whole “killer” kind of conflicts because they also mention the 30/60 – it would have been better if they stuck with just one that matched the lower headline (which would have helped tremendously with split testing)
  • We get the idea that clients can “hold you back” (it’s stressful when invoices are late) but the way the copy is worded it really comes across as a service that resembles a loan shark in some ways – it leaves you wondering how they’re going to contact the client and what fees you’re getting stuck with when choosing them vs waiting it out with the client
  • They really let the comments go to hell without addressing the nay-sayers which never looks good because it makes you wonder how much effort they’re putting into customer service

Overall the service seems neat and helpful for those that really need it but the whole thing seems a little “off” because, as we commented, it doesn’t give enough info on how they’re handling you and the clients you have. What happens if they push too hard and the client dumps you because of what they say to get them paying up?

The Wor… Well… Lazy

At the bottom of our list is some form of app building service by a company called Como. Go ahead and take a look and tell us what you think (because for us it just comes across as lazy).

Worst - Como

Why it’s the worst for the week:

  • The Caps For Each New Word Isn’t Doing It Any Good
  • A bit.ly link at this point is a little lazy considering you can easily make short links with your URL
  • Is it Build Your Own App Today or will I CREATE YOUR OWN APP?
  • The image is as basic as you can get in terms of stock photography
  • As much as a logo is good for branding it doesn’t work when it’s not really a recognizable brand at this moment

Overall it just feels bland as if it was whipped together in five minutes to appeal to someone in marketing (that doesn’t really care much about the quality). We’re sure it gets the job done because of how much interaction it has but there are so many things that could be better.

Conclusion

What did we learn this week?

A. When you’re using images try to make things personal such as throwing in one of your customers or employees which adds a layer of emotional connection (human to human)

B. Make sure that you’re responding to comments on the ad (this one seems to pop up on the list all too often)

C. Spend more than a few minutes throwing the copy, URL, and image together when you’re creating an ad which represents your brand

Seen any good, bad, or down-right ugly ads this week? Have thoughts about these ones? Share your feedback with a comment below.

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