Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.
- Facebook Messenger Ads – Digital Trends: Facebook is expanding ads into Facebook Messenger, providing brands with another opportunity to reach potential customers. Learn more on how this will work, both the impact on users and how your business can benefit from more personalized customer experiences.
- Increase Conversions On Social Media – Entrepreneur: Gaining conversions through social media requires two things: the first is tracking social analytics; and the second is making sure your website and landing pages include effective calls-to-action. Learn how to increase conversions with social media.
- Facebook Video Insights – Social Media Examiner: Analyzing Facebook Page video insights will help assess and improve both streaming and recorded video performance. This step-by-step guide will help you take steps to improve your video content.
- Low Viewing Video Content – HubSpot: Video content associated with your brand should be helpful and positive. Low views on a video can be caused by multiple things; targeting the wrong audience, using the wrong channel, misleading titles and not optimizing the videos. Boost your video views by avoiding these video content mistakes.