Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team!
What Are Facebook Live Ads? – via AdEspresso: As you know, Facebook video ads are practical and incredible tools that should be fully utilized. Users will typically stop to watch a live stream or 30 second video on their feed without any question, but will rarely stop to read an ad or article that takes the same amount of time. Facebook live ads have benefits for both marketers running the ad campaigns and live streamers who allow the ads to be shown during their broadcasts. Use this post to learn how to utilize Facebook live ads as both a marketer and live streamer.
Great Social Media Customer Service Tips – via Econsultancy: Did you know that nearly 70% of consumers have used social media for customer service issues on at least one occasion? That customers spend 20-40% more money with companies that they have positive social engagements with? It is more important than ever for brands to deliver great, proactive customer service on social media. Check out four social media customer service tips that all brands should be using.
Facebook’s Blueprint Guide To Mastering Video Ads – via Facebook Business: Video consumption is rapidly increasing, with one in three US mobile shoppers saying that video is the best medium for discovering new products. This means that your business has an opportunity to connect with consumers in new and engaging ways, but needs a deep understanding of how Facebook video ads work and how to maximize your results. These courses will help you get started, build the most effective video ads, and ultimately reach your goal.