Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.
- Facebook Groups For Pages Are Communities Of Super-Fans – Econsultancy: Facebook launches new Groups for Pages which allows brands to build communities of “super-fans.” This offers a larger opportunity for brands to connect and create engagement on Facebook. Learn more about Groups for Pages and determine if and how you should take advantage of it.
- Most Effective Facebook Ads Bidding Method: Automatic Or Manual – AdEspresso: What’s the best approach for Facebook ads bidding; automatic or manual? Facebook can decide for you with automatic bidding or you could set it manually. Discover which ads bidding method would deliver the highest advertising ROI.
- Building Niche Audiences With Google And Facebook – Social Media Examiner: In a recent episode from the Social Media Marketing Podcast, you’ll discover how to use website traffic from Google ads to retarget users on Facebook. Creating niche audiences on Google will help capture hyper-targeted email lists. Learn to build a strategy that combines Google and Facebook ads.
- Creating The Ideal Facebook Lead Ads – AdEspresso: Lead ads allow you to collect basic information from potential customers with just a few clicks without having to leave Facebook. Creating them are simple and can be a very effective ad type for mobile. This step by step guide will help you create or improve your Facebook lead ads.