Get Familiar With Emotional Advertising

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team!

Launch Your Emotional Social Campaign – via Entrepreneur: Since last month, when Facebook began prioritizing posts from friends and family, you may have noticed your already diminished organic reach declining even further. To combat this you may have launched paid ads, but how will those campaign do at a time when are seeking content that feels “human” and improves their sense of community? If you’re not where you want to be, it may be time to think about messaging that satisfies consumer needs for friendship, family, and community; and one of the ways to do that is through emotional advertising. Check out this article that explains what emotional advertising is, and how you can use it to revamp your social media campaigns.

Instagram Stories Are Working – via AdEspresso: Instagram Stories were launched in 2016, and users are demonstrating their love for the dynamic feel as brands and agencies continue to fully optimize this feature. In fact, agencies report 2-3x more engagement with Instagram Story posts than regular content. Despite the Story format being relatively new, Facebook has already rolled out several product updates to assist agencies in staying at the forefront. Use these ten successful Instagram Stories examples to reveal best practices, proven strategies, and pro tricks that you can use to engage your audience today!

The Instagram Hashtag Guide – via HubSpot: An Instagram post with at least one hashtag averages 12.6% more than a post with zero hashtags. They’re powerful, and can help your posts reach an audience – as long as you’re using terms or phrases that make sense. Using broad #hashtags too frequently or without a clear strategy in mind ends up being pointless and inefficient. Refer to this guide if you’re interested in how certain hashtags can improve consumer engagement and ultimately skyrocket your business.