Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.
- Effective Instagram Remarketing – AdEspresso: Remarketing provides potential customers with relevant ads based on past interests, behavior and needs. If performed correctly, effective remarketing on Instagram can connect your brand with target audiences in a highly visual way. Learn how to incorporate remarketing into your overall Instagram strategy.
- Facebook’s Focus On User Experience – Entrepreneur: Facebook wants users to stay on social network longer and have a better overall experience. A website mainly optimized for functionality and speed creates an amazing user experience.
- Optimizing Dark Post Ads To Optimize Facebook Content – Social Media Examiner: Facebook dark post ads are content posts that you can run and test, but not publish to your page’s timeline. The goal of dark post ads help you learn quickly from A/B testing and what can be applied to a larger organic strategy. Learn how to use and optimize dark post ads for your Facebook content.
- Running Successful Facebook Ads – Entrepreneur: Successful Facebook ad campaigns go through trial and error. Testing different audiences will help determine which converts best. But you need a strategic plan to make this work.