Win Back Consumer Confidence

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team!

Consumer Confidence Is Eroding – via Entrepreneur: Over the past year, research has revealed the negative health effects and impact on society that social media has. Consumers have seemed to ignore the details of privacy policies for years, but now that negative consequences are becoming common, investor and lawmaker confidence is completely eroding. As marketers, it is time to earn your consumers’ trust. You may need to take an audit of your own practices, reconsider your privacy policy, or build relationships with your audience. The future success of your company will depend more on trust than it ever has before – use this article to find out what you should do to build your fan base during this difficult time.

Should You Give Twitter Ads Another Chance? – via AdEspresso: Although Twitter might seem like an advertising channel that has lost its value, many brands are still seeing tons of benefits from advertising on the platform. And as more brands flock away from Twitter to Facebook and Instagram, you’ll see a reduction in competition. The network still has over 300 million monthly active users, so it might not be time to give up just yet. Check out this article with reasons why you should reconsider.

Market Effectively Across Generational Lines – via HubSpot: Not all consumers have the same preferences, and marketing is certainly not a one-size-fits-all solution. Consumers in different age groups, specifically, have vastly different preferences when it comes to consuming, accessing and discovering content. Mobile and email are two features that vary in a drastic way. For example: Does your audience want emails and newsletters? O are they on their phones all day? Visit this article to learn what your targeted age group prefers in marketing, and how you can successfully reach and sell them on your brand!