Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.
- Clickable Instagram Stories – Social Media Examiner: As of May, clickable Instagram stories have been rolled out beyond verified accounts to business profiles with 10k+ followers. Using clickable links is a great way to alert, promote, and share your newest blog post to people – driving more traffic to your website. Learn how to implement and best leverage clickable Instagram stories in your marketing efforts.
- Optimizations You Need to Make To Your Facebook Ads – AdEspresso: Optimizing your Facebook campaigns can help automate tasks that eat up your time. By successfully understanding and implementing these rules, you can drive more conversions – or overspending your budget – by making quicker optimizations to your Facebook ad campaigns.
- Facebook Posting Strategy To Boost Reach And Engagement – Buffer: Frequently posting on Facebook doesn’t always yield more engagement and reach. This case study provides insights on adopting a “less is more” strategy, with a stronger focus on quality vs. quantity and its impact on reach and engagement.
- Tips To Leveraging Workplace Targeting On Facebook – Kissmetrics: Learn how you can use Facebook’s workplace targeting to reach employees at specific companies for public relations, lead generation and building connections with influencers.