Best Facebook Ad Practices

Facebook was the top app in 2013 clocking in with 103,420,000 average unique users.

[1] Other stats worth noting is that 50% of mobile phone users are using mobile as their primary Internet source and 80% of mobile time spent is spent in apps (like Facebook).

It’s safe to say that mobile isn’t going anywhere but up.

If your brand isn’t on board with Facebook advertising then it needs to – sooner than later.

To help you get an understanding of the FB ad platform we’re sharing some of the best practices:

  • Distinguish. Define what makes your brand your brand. Look at the differences between your brand and the competition. Utilize the language, tone, and appearance one comes to expect from a brand like yours but do so in a way that makes everything you do unique and valuable.
  • Budgeting. Start small so you don’t burn through your budget before understanding the ad platform. Focus on one or two main metrics (like lower CPA or higher ROI). Once you are comfortable and have actionable data you should then begin to scale by investing into the platform with a higher budget.
  • Test. Every ad (and all of its elements) should be rigorously tested to the finest detail. Create similar ads but with different images. Work out new ad copy and call-to-actions. Send people to optimized landing pages. In short – test, test, test, and then test some more.
  • Be Real. Don’t get caught up with using stock images for every ad campaign. Make the investment into designers that can develop unique, eye-catching images for your campaigns. Skip the corporate stock image in place of real people. Make it natural. Humanize the campaign.
  • Leverage. Take full advantage of your Facebook fan page as a means to generate buzz around a product to build awareness before you step up your advertising. Use the page to garnish feedback and ideas to connect with your audience.
  • Personalize. Play with the ad to fit your audience. Test new sizes, colors, and elements that’s synonymous with your community. Help portray a positive mental image and get them hooked by having them think “this could be me” when they view your creative.
  • Logic & Emotion. Understand your audience and their way of thinking. The logical ones will take time to research the features of a product before they make a decision. The emotional ones will give it a try based on how they feel about the product. Test the elements to appeal to these type of people.

Need some direction? We design the ads based on the market or what the popular trends are, and deploy many “outside of the box” strategies that are proven to work on Facebook and other social channels. Take a look at one of our case studies and get in touch when you’re ready to put Facebook to good use.

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