Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team!
AdWords Ad Personalization Tricks – via AdEspresso: It can take hours to write a dozen different ads for a new campaign, and writing the same thing over and over in new, creative ways can be draining and quite overwhelming. It may seem impossible to fit in value, CTAs, and promotions into your 30 character headline – which is where AdWords hacks will come in handy. Use these tips to write fewer ads while utilizing more personalization!
Grow Your Instagram Followers And Engagement – via Buffer: Did you know that 80% of the 800 million monthly Instagram users follow at least one business account? It’s time for marketers to become acquainted with Instagram for their business in order to build a big, relevant audience on the social platform. Read this article for the 10 best tactics to begin building your Insta-audience today.
Email Marketing Will Help Build Your Brand – via Entrepreneur: The average number of emails sent and received on a daily basis is 269 million – which is enough to tell you the potential of an email. Email marketing helps build awareness, grab attention, and convert prospects. Check out this blog post that uncovers how email marketing helps to improve brand recognition, increase customer retention, establish authority, and boost relationships.
Facebook Ad Metrics Insight – via Facebook Business: Businesses need insight into Facebook measurement tools and metrics in order to make informed decisions for their ads. Facebook has introduced new labels on some of their metrics to clearly show how they are calculated and how you should consider using them; and have removed the less-important metrics to help businesses truly focus on what is important. Check out this article for vital Facebook measurement education.