One of the best features of the Shopify platform? The ability to customize your store with apps, so you can reach more customers, improve your sales, and build a stronger business. Shopify apps enable store owners to add robust functionality, even with relatively little technical know-how.
That said, some of these apps can be a bit pricey. “Apps are a crucial component of Shopify stores that want to offer additional features to their customers,” says Shopify expert Tomass Roze. “However, they have to justify their cost. Some more expensive apps have features that not everyone will need. These stores can go with a less expensive option.”
We agree. To help you find the best solutions for your store, we’ve rounded up the 15 best free Shopify apps for you to try today.
1. Shopify Email
Email remains a powerful digital marketing strategy, and the Shopify Email app makes building a list and creating campaigns painless. It lets you brand your emails and offers a variety of templates to get you started.
Shopify Email is also affordable—the app is free, as are the first 2,500 emails sent every month. You then pay just $1 for every additional 1,000 emails.
Offset is a cool app that helps shops offset their carbon footprint. Paying close attention to carbon footprint is critical for e-commerce brands considering sustainability remains a key consideration for 32% of consumers, and 28% of consumers have stopped buying certain products due to ethical or environmental concerns.
The Offset app helps alleviate this impact by automatically calculating the total emissions produced from shipping your orders each month, then donating to forest protection initiatives to “offset” it (hence the name).
The app itself is free — shop owners just pay the cost of donations. This generally amounts to just a few cents per order.
ReConvert is an upselling solution for your Shopify store that claims to add an average of 15% to your revenue instantly. It does so by offering AI-based product recommendations, popular collections, product upsells, and reorder buttons, among many other widgets.
The idea is to nudge each customer to purchase just one more item, helping increase your average sale per customer. The app is simple to set up and use, and the displayed popups and recommendations are easy on the eyes.
There’s a limited free plan available, and you can add additional orders with one of several upgrade plans available, starting at $7.99 per month.
Smile is a highly-rated reward and loyalty program for Shopify stores. Loyalty programs are one of the best ways to increase customer retention and repeat business, and Smile makes it easy to create one of your own.
This Shopify app enables you to offer reward points for a variety of different activities on your site, from creating an account to sharing products with social media followers. Smile then prompts your customers to use their points automatically at checkout.
Smile offers a free forever plan, plus paid options to remove branding and add additional features. Prices for those upgraded plans start at $49 per month.
5. Booster SEO & Image Optimizer
Search Engine Optimization (SEO) is a key part of almost every digital marketing strategy. However, many people focus solely on keywords and forget that images play a large part as well. This applies to image names, alt text, and more.
The SEO Image Optimizer Shopify app is an incredibly easy-to-use tool for optimizing images on your Shopify site. The free plan includes key features like alt-text optimization and automatic image checking.
You can also upgrade to a premium plan to add additional features like meta tag optimization. Paid plans start at $34 per month.
Printful is an extremely useful app for stores that sell printable items like T-shirts, mugs, or posters. It is essentially a print-on-demand service built right into your Shopify store—particularly useful for business owners with limited storage space.
Printful not only offers on-demand printing services, but it also has designers on staff to help you finetune your products. It’s truly a one-stop-shop.
The Printful app and basic service are free, though you do have to pay fees for the actual printing. There are also premium plans available that add additional features—these start at $9 per month.
7. Form Builder
This simple app helps you build rich, customized forms for your Shopify store. You can request whatever details you need, from basic name and email address capture to more detailed forms. The app’s conditional logic can even use responses to previous questions to choose the next fields that appear for a customer.
Advanced forms are useful for gathering customer data such as email addresses, which can then be used to enhance your marketing efforts. They’re also useful for customer request forms and special orders.
Form Builder has a free plan, as well as a premium offering to unlock additional features and forms. Premium starts at $9.90 per month.
HubSpot is a robust and feature-packed marketing suite suitable for all types and sizes of business. It offers marketing, customer service, and content management tools, but it’s most famous for its easy-to-use Customer Relationship Management (CRM) platform.
The HubSpot Shopify app hooks into that CRM platform and helps you gather analytics on customers, sync it back to the HubSpot tools, and then leverage it to build more effective marketing and sales funnels for your store.
The HubSpot Shopify app is free to use. HubSpot itself also offers free plans for most of its tools.
9. PushOwl Web Push Notifications
PushOwl is a useful push notification service that helps remind customers to complete their purchases. It can send notifications to nearly any device with web access, including desktop and mobile devices.
While most mobile apps offer push notifications, not every website does. Installing this app can help give your store a leg up over the competition—it enables you to communicate with customers more directly than by email.
The PushOwl free plan allows up to 500 impressions per month, and users can upgrade to add more starting at $19 per month.
10. Jebbit: Product Quiz Builder
Quizzes can be powerful tools for building engagement and helping guide shoppers toward a purchase. Quizzes are also a fantastic way to collect more data from visitors, in turn enabling you to improve your messaging and target your audience more effectively. If you want to include one on your Shopify website, Jebbit is the app for you.
Jebbit is free to use, but you can upgrade to a paid plan to unlock more features and engagements.
11. PixPix Image Editor
PixPix helps you get perfect product photos on your Shopify store. This easy-to-use image editor offers all the features you need to spruce up your site, including cropping, resizing, compression, and color adjustments.
Like most of the apps on this list, PixPix offers a limited free plan. Users can unlock all the features for $9 per month.
12. BEST Currency Converter
If your e-commerce store serves international markets, it can be helpful to display pricing in each visitor’s local currency. This reduces friction and makes it easier for shoppers to make a purchase.
The free plan allows up to five currencies, and you can upgrade to unlock up to 160 for $9.95 per month.
13. Booster: EU Cookie Bar
This EU Cookie Bar app is another invaluable tool for any Shopify store that serves international customers. It makes setting up a GDPR-compliant cookie notification a snap. The app offers a one-click setup, meaning you can be up and running with the default settings in just seconds. You can also fully customize your cookie bar if you prefer.
No paid plans necessary; this app is totally free to use.
14. Upsell Now
Upsell Now is another Shopify app designed to capture additional incremental sales. This app focuses specifically on popups. These can be configured to appear when customers click the Add to Cart or Checkout buttons on your site. You can opt to offer related products, discounted upsells, and more.
Upsell Now offers a free plan, as well as premium upgrades starting at $7.95 per month that offer additional popups and features.
15. OptiMonk Popups
OptiMonk is a surprisingly powerful conversion optimization tool for Shopify websites. It offers highly configurable and targeted popups that can be set to appear on exit intent, on a timer, when clicking certain buttons, and more.
A free plan is available, along with several premium upgrades starting at $29 per month.
Free and feature-packed
Shopify apps are one of the best ways to differentiate your business and help it grow faster, even without complex technical knowledge or setup. These 15 free apps offer a fantastic starting point for nearly any e-commerce store.
And if you need more help with your e-commerce marketing, adQuadrant can help. Our performance-obsessed digital marketers are ready to help you take your store to new heights.